Grace hooley

Marketing professional

about me

A detail-oriented marketing strategist and content curator who marries vital information with visual excellence. With over three years of marketing experience in storytelling through various modes of communication, my passion is to create a seamless and compelling experience for every user.

Accessia Health


Campaign Concept

While working alongside Mightily, a brand-advertising agency, and the VP of Marketing, I spearheaded the rebrand of Patient Services, Incorporated to Accessia Health.

After the new brand was successfully launched in March of 2022, the team of designers and software engineers embarked on redesigning the website with the leadership of the Accessia Health Marketing Department.

Website redesign

Led by myself and the VP of Marketing, the website to the left was redesigned to the current Accessia Health Website and successfully launched in July of 2022 through a social and email marketing campaign.

after website redesign


Unique Users Between July and November 2022


Pages/Session Increase After Redesign


Sessions Increase After Redesign

website analytics

Below is a snapshot of the Google Data Studio Marketing Dashboard I created, implemented, and managed for Accessia Health to track marketing data.

Accessia health marketing growth during my tenure


LinkedIn Follower Increase


Instagram Follower Increase


Email Open Rate Increase


Email Contacts Increase


Website Page Views Increase


Website Bounce Rate Decrease

video production

I produced the following videos and ensured they were promoted through social media and email.

Matthew shares what it is like to have a son

with Hemophilia.

Glen explains how he received financial assistance for

his Leukemia.

Debbie describes finding help for her and her daughter

with HAE.

Lori shares her story of wrestling with Fabry.

This introduction was shown before every webinar.

Writing Examples

I wrote each piece and ensured they were promoted through social media and email.

Published December 1, 2020 for Growing Leaders

Published October 28, 2022 for Accessia Health

Published August 10, 2022 for Accessia Health

Published November 29, 2022 for Accessia Health





Contact Information

Grace Hooley


Lincoln, Nebraska



(219) 851-3112