Grace hooley

Marketing professional

about me

A detail-oriented marketing strategist and content curator who marries vital information with visual excellence. With over three years of marketing experience in storytelling through various modes of communication, my passion is to create a seamless and compelling experience for every user.

Accessia Health

rebrand

Campaign Concept

While working alongside Mightily, a brand-advertising agency, and the VP of Marketing, I spearheaded the rebrand of Patient Services, Incorporated to Accessia Health.

After the new brand was successfully launched in March of 2022, the team of designers and software engineers embarked on redesigning the website with the leadership of the Accessia Health Marketing Department.

Website redesign

Led by myself and the VP of Marketing, the website to the left was redesigned to the current Accessia Health Website and successfully launched in July of 2022 through a social and email marketing campaign.

after website redesign

32,817

Unique Users Between July and November 2022

5.56

Pages/Session Increase After Redesign

231,521

Sessions Increase After Redesign

website analytics

Below is a snapshot of the Google Data Studio Marketing Dashboard I created, implemented, and managed for Accessia Health to track marketing data.

Accessia health marketing growth during my tenure

79%

LinkedIn Follower Increase

7.5%

Instagram Follower Increase

1%

Email Open Rate Increase

4.5%

Email Contacts Increase

44%

Website Page Views Increase

35%

Website Bounce Rate Decrease

video production

I produced the following videos and ensured they were promoted through social media and email.

Matthew shares what it is like to have a son

with Hemophilia.

Glen explains how he received financial assistance for

his Leukemia.

Debbie describes finding help for her and her daughter

with HAE.

Lori shares her story of wrestling with Fabry.

This introduction was shown before every webinar.

Writing Examples

I wrote each piece and ensured they were promoted through social media and email.

Published December 1, 2020 for Growing Leaders

Published October 28, 2022 for Accessia Health

Published August 10, 2022 for Accessia Health

Published November 29, 2022 for Accessia Health

Design

Examples

Design

Examples

Contact Information

Grace Hooley

Address

Lincoln, Nebraska

Email

gracehooley@gmail.com

Phone

(219) 851-3112