A detail-oriented marketing strategist and content curator who marries vital information with visual excellence. With over three years of marketing experience in storytelling through various modes of communication, my passion is to create a seamless and compelling experience for every user.
While working alongside Mightily, a brand-advertising agency, and the VP of Marketing, I spearheaded the rebrand of Patient Services, Incorporated to Accessia Health.
After the new brand was successfully launched in March of 2022, the team of designers and software engineers embarked on redesigning the website with the leadership of the Accessia Health Marketing Department.
Led by myself and the VP of Marketing, the website to the left was redesigned to the current Accessia Health Website and successfully launched in July of 2022 through a social and email marketing campaign.
after website redesign
Unique Users Between July and November 2022
Pages/Session Increase After Redesign
Sessions Increase After Redesign
Below is a snapshot of the Google Data Studio Marketing Dashboard I created, implemented, and managed for Accessia Health to track marketing data.
Accessia health marketing growth during my tenure
LinkedIn Follower Increase
Instagram Follower Increase
Email Open Rate Increase
Email Contacts Increase
Website Page Views Increase
Website Bounce Rate Decrease
I produced the following videos and ensured they were promoted through social media and email.